Users who purchase and register their SafetyAnchor, login from here to monitor safety of their loved ones remotely. Also security staff at organizations such as cities and universities who register with Safety Labs remotely manage security after login.
Baby Boomers are the demographic group born between 1946 and 1964, during the post-World War 2 baby boom. Having witnessed a lot of changes in the world - from evolving social norms to rapid technological advancements - they are a population well acquainted with change.
The past few decades have revolutionized how we all live. Internet and technology have reshaped our day-to-day lives. How we communicate, how we inform ourselves, how we shop; all are greatly influenced by these advancements. How we age - is also progressing and the Boomers are establishing new benchmarks – they are test-driving new ways of aging well with the help of today’s technology.
How will this generation respond to the life enhancing technical advancements provided by Internet of Things (IoT) solutions? Will they embrace IoT gadgets and incorporate them into their daily lives?
Not long ago the stereotypical senior was a self proclaimed Luddite, deriding newfangled doohickies and reminiscing about the good old days of the Model T. But that is not a Boomer, that’s a Boomer’s gran.
The Boomers are a generation who are familiar with progress. Already well established in a world where it is normal to use technology throughout the day, they are adaptable to an Internet of Things (IoT). It follows that they will be open to the benefits of gadgets and platforms that assist in aging well, such as the SafetyAnchor an IoT Medical Alert Personal Emergency Response System (PERS).
Today’s seniors are more mobile, health conscious and tech savvy, though perhaps not always self identified with the latter. Take Phyllis as an example:
Phyllis, 67, is a retired banker; she recently found herself in a busy store with a long line and few cashiers. Daunted by the wait she put her purchases down, went home and found them online. She reflects that just a few years ago she wouldn’t dream of buying anything online, she didn’t feel it to be safe or reliable, now she can’t imagine not using these services.
One out of four online shoppers in the U.S. are over the age of 55, which is in proportion to their share of the overall U.S. population. Indeed, Boomers with their incredible buying power - the U.S. 50+ population spends $3.2 trillion annually and Boomers and older Americans own 63 percent of all American financial assets - have embraced online shopping.
Communication is another area in which technology has reshaped how Boomers stay in touch. Amongst younger Boomers (51-59) Internet usage is at 83%, with 59% owning Smartphones.
Older Boomers (60-69) are 76% and 46% respectively.
We can look to Phyllis as she shares how these offerings have influenced how she keeps in touch.
Phyllis spends part of the summer at her condo in Barcelona, while there, she regularly Skypes with her grandkids. She keeps up with her friends back in Minnesota checking Facebook regularly. In Spain, she uses her Smartphone to research the best tapas restaurants while out and about and to navigate her way through the maze of cobblestone streets. Again, she is amazed not only by the technology that makes this all possible, but also by her ability to use it.
With 72% of online American adults using Facebook, 64% of those are ages 50 to 64 and 48% of those are 65 and older, it is clear that the connectedness of social media is a draw for the Boomer generation.
Seniors who frequent social networking sites, such as Facebook, have been shown to socialize more even after controlling for factors such as age and income. For family oriented people like Phyllis, helpful devices can support staying connected while maintaining independence. Safety Labs, the makers of the aforementioned SafetyAnchor Medical Alert, has created an IoT platform to which users can add friends and family, making it a key device to bring family together in daily life and in an emergency.
With IoT capabilities continuing to expand and a Boomer population embracing new technologies, aging has become much more supported and connected. Based upon the steadily increasing participation levels seen in online shopping, smartphone use and social media - it is clear thathow the Boomers experience their later years will be shaped and supported by the benefits of IoT.